HELLO Protocol AMA - HELLO Dex Rollout, Tokenomics, and More
Inside Hello Protocol: DEX Rollouts, Tokenomics, and Strategic Pivots
This HELLO Protocol AMA spotlighted the latest updates from Hello Labs, with a sharp focus on upcoming product launches, token economy mechanics, and and the HELLO Dex being ready for launch. Hosted by Shotgun with Sander, Nosh, Maurice, and Bawsa, the session provided a behind-the-scenes look at Hello Protocol’s next chapter.
🎧 Listen to the full episode on Spotify:
https://open.spotify.com/episode/3nfmAu7NdQ8QJRP5y3vDYB
A DEX Designed to Reward the Right Users
Sander introduced Hello Labs’ upcoming decentralized exchange, rolling out across three chains with liquidity provider incentives at its core. Instead of favoring market makers or internal trading desks, Hello’s model allows LPs to earn up to 60% of trading fees. A portion of these fees will also go toward token burns and staking rewards, reinforcing the system’s deflationary mechanics and creating yield opportunities for long-term token holders.
The DEX is part of a broader shift toward sustainable, community-aligned infrastructure. With liquidity flowing through HELLO Protocol and tied back into HELLO Club’s reward loops, this rollout represents a key milestone in aligning utility, access, and incentives.
Making Onboarding Frictionless
Nosh and Maurice walked through Hello’s new fiat on-ramp, now live on the website, with full integration into HELLO Club coming soon. Users can already purchase $HELLO directly with fiat, removing one of the biggest hurdles for retail adoption. Strategic partnerships behind this integration were shaped with accessibility in mind, allowing anyone to explore the ecosystem through a smoother entry point.
The team emphasized that intuitive UX and better fiat accessibility will play a major role in scaling the platform beyond early adopters. From new investors to creators and gamers, this update makes onboarding easier without compromising decentralization or token utility.
Building in Public and Pivoting with Purpose
One of the standout themes of the session was the value of pivoting in crypto. Shotgun, Maurice, and Bawsa led a discussion on why some of the best outcomes happen when projects respond quickly to market feedback. Hello Labs' own evolution has involved multiple strategic pivots, from brand positioning to backend architecture, and the team encouraged builders to view pivots as a strength, not a flaw.
They shared examples from other industries and crypto-native projects that turned small tweaks into long-term wins. The message was clear: adapting to the moment while staying anchored to the vision is a trait shared by the strongest teams in Web3.
Connecting the Ecosystem through Entertainment
The conversation circled back to Hello Labs’ unique model of blending media and tech. Maurice noted that while other projects launch products first and figure out reach later, Hello Labs already has the media footprint to drive user acquisition. Whether through Killer Whales on Apple TV, YouTube, or the Club dashboard, the entertainment layer fuels every other vertical in the ecosystem.
As the HELLO Protocol grows to include more DeFi primitives, token tools, and partner integrations, the company is doubling down on storytelling and reward-driven engagement. That balance of attention and utility is what sets the brand apart in a crowded market.
Closing Notes and Community Highlights
The session wrapped with a nod to community involvement, highlighting a new ambassador and encouraging listeners to explore HELLO Club’s referral programs and reward tracks. Weekly spaces and streams will continue to serve as a pulse check for the ecosystem, with more updates teased for upcoming episodes.
Session Breakdown
03:20 - Intro and greetings
04:24 - Tech rollout preview with Sander
06:36 - Hello Club updates and token utility
07:53 - Decentralized exchange model revealed
12:51 - How buybacks and burns support the ecosystem
14:30 - Seamless credit card integrations explained
18:37 - Global onboarding focus, with India as a case study
21:07 - Deep dive into Hello Protocol and tokenomics
25:20 - Why pivots matter and how teams adapt
27:59 - Pivot success stories from other brands
35:32 - How to communicate major changes
42:54 - Web2/Web3 go-to-market alignment
50:48 - Community building and ambassador spotlight
55:39 - Final takeaways and launch previews
Episode 23 made it clear that Hello Labs isn’t just building tools. It’s creating an integrated platform that rewards contributors, adapts in real time, and builds its story with the community at the center.
🎧 Listen now on Spotify:
https://open.spotify.com/episode/3nfmAu7NdQ8QJRP5y3vDYB
Join the next HELLO Protocol AMA on X, every Tuesday at 1PM EST.
Follow @thehellolabs for updates.
