Killer Whales Distribution Strategy

We are thrilled to announce an innovative distribution strategy for our highly anticipated TV series, Killer Whales. The strategy involves a unique dual approach, blending the power of Web3 and Web2 premieres to engage a diverse and global audience.

Web3 Premiere on HELLO TV: Exclusive Access with $HELLO Token

Kicking off the distribution plan is the Web3 Premiere, set to launch on our newly introduced streaming platform, HELLO TV. Starting from February 8th, 2024, viewers will have the exclusive opportunity to purchase episodes using the $HELLO token. The series will run for five consecutive weeks, with a new episode premiering each week, building excitement and anticipation among the audience.

This strategic move allows HELLO Labs to leverage the potential of blockchain and cryptocurrency enthusiasts, catering specifically to the crypto-savvy demographic. The Web3 Premiere aims to create a grassroots following for Killer Whales through a series of campaigns and spaces featuring the show's judges, partners, plus soon-to-be announced collaborations with crypto media publications.

Web2 Premiere: Marching into Mainstream Streaming Platforms

Following the Web3 Premiere, Killer Whales will make a splash across mainstream streaming platforms from March 11th, 2024. The specific platforms will be revealed gradually in waves leading up to the release date. HELLO Labs have strategically partnered with industry giants, including CoinMarketCap, Hacken, and Casper Labs, to maximize the impact of its marketing campaign. This approach allows us to target individual consumer bases effectively, ensuring a tailored experience for each viewer.

Dual-Campaign Approach: Targeting Crypto Enthusiasts and Mainstream Audiences

The Web3 strategy is meticulously crafted to engage crypto-savvy viewers through a series of X campaigns and spaces featuring the show's judges. Collaborations with reputable crypto publications will further solidify Killer Whales' presence within the blockchain community. Whereas the mainstream Web2 campaign will target a broader demographic through traditional advertising channels. HELLO Labs plans to adorn Killer Whales on billboards in key locations such as Los Angeles, New York, and London. Complementary out-of-home (OOH) advertising will be combined with targeted social media campaigns on platforms like TikTok, YouTube, and Instagram.

This two-step approach is designed to build momentum, ensuring Killer Whales makes a lasting impact across both crypto and mainstream audiences.

Season one of Killer Whales is available to pre-order now at tv.hello.one